Vikram has promoted various social causes, with several of his charity work being linked to characters he had portrayed in his films. He has been a brand ambassador of Sanjeevani Trust and a school for special children Vidya Sudha, which he stayed at during the making of Deiva Thirumagal.[83] Moreover he has had a long-term association since the making of his film Kasi with the Kasi Eye Care, which does free eye surgeries for the poor.[100] Vikram has also set up The Vikram Foundation through his fan club to provide heart operations for the poor, educate poor children and rehabilitate victims from natural disasters. Every year Vikram has celebrated his birthday doing charity work across Tamil Nadu and in 2008, he organised a camp where a thousand of his fans pledged their eyes in an eye donation appeal.[101]
He has lent his support for the Chennai-based charity, The Banyan, and appeared in the charity musical Netru, Indru, Naalai directed by Mani Ratnam for the cause.[102] The actor also starred in the 2010 "Mile Sur Mera Tumhara" music video on national integration alongside a bevy of Indian actors and musicians, describing the experience as "phenomenal".[103] In 2011, Vikram was selected as a Youth Envoy for the United Nations Human Settlements Programme with his aim being to spread awareness about the statutes of U.N Habitat which include urban stabilisation and to help formulate plans for effective water management, slum eradication and women and youth empowerment.[104] Soon after he announced two further social projects, "Karka Kasadara" and "Patchai Puratchi", with the former being to identify school and college drop outs and help them to stand on their own feet, while the latter was about planting trees with an aim to make Chennai go green.[3]
No comments:
Post a Comment